I have been producing and promoting my art for a few years now and in doing so, I’ve learned a lot. Here are a few tips and tricks I thought I’d share. More to come.
ABOVE: The home page of my website, www.david-mcdonough.com
- Have a website. This is obligatory.
- Make your name your address (e.g. sarahsmith.com).
- Keep it simple. It’s best to assume everyone visiting has ADD.
- Pages to include: bio, artist statement (optional), resume, gallery and contact page.
- Don’t show everything in your gallery. Include your 20 best images and add and subtract as you produce more work.
- Include prices or at least a range. Would you contact anyone to ask?
- Include links to various social networks. These will help your search engine results.
- Embed your blog (if you have one).
- Provide some contact information (at a minimum, your city and email address, but preferably your phone number too). You’ll appear shady otherwise.
- View everything on multiple browsers and devices. They’re not all the same.
- Research each network. Pick the right ones for you.
- Don’t bite off more than you can chew. Take your time and do it right.
- Post your passion.
- No one likes a complainer.
- Be social. You need to engage with others in order for them to engage with you.
- Set a posting schedule and stick to it.
- Don’t buy followers
Next week: Creating a Portfolio & Submitting to Juries’