Tips and Tricks for Artists: Part 1

I have been producing and promoting my art for a few years now and in doing so, I’ve learned a lot. Here are a few tips and tricks I thought I’d share. More to come.

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ABOVE: The home page of my website, www.david-mcdonough.com

Website

  • Have a website. This is obligatory.
  • Make your name your address (e.g. sarahsmith.com).
  • Keep it simple. It’s best to assume everyone visiting has ADD.
  • Pages to include: bio, artist statement (optional), resume, gallery and contact page.
  • Don’t show everything in your gallery. Include your 20 best images and add and subtract as you produce more work.
  • Include prices or at least a range. Would you contact anyone to ask?
  • Include links to various social networks. These will help your search engine results.
  • Embed your blog (if you have one).
  • Provide some contact information (at a minimum, your city and email address, but preferably your phone number too). You’ll appear shady otherwise.
  • View everything on multiple browsers and devices. They’re not all the same.

Social Media

  • Research each network. Pick the right ones for you.
  • Don’t bite off more than you can chew. Take your time and do it right.
  • Post your passion.
  • No one likes a complainer.
  • Be social. You need to engage with others in order for them to engage with you.
  • Set a posting schedule and stick to it.
  • Don’t buy followers

Next week: Creating a Portfolio & Submitting to Juries’

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